See Greenland through local eyes

Greenland Goggles is a metaphor for seeing the world through a Greenlandic lens – a way of being fully present, aware of your surroundings, and taking it all in.
It’s how our ancestors have lived for centuries, and how our local guides still navigate Greenland’s breathtaking landscapes today.

Inspired by Inuit Snow Goggles

The world’s oldest sunglasses and their modern-day significance

The inspiration comes from the world’s oldest sunglasses, the snow goggles, used by Inuit to block harsh sunlight and stay focused on their target. Now, imagine a modern version – Greenland Goggles 2.0 – designed to block out distractions of the modern world, helping you slow down and be present. You learn to embrace change, let go of what you can’t control, and focus on what’s right in front of you.

When we say, “put your Greenland Goggles on,” we’re inviting you to experience Greenland like a local and gain a fresh perspective that might stay with you long after your journey.

Visual mode:

By blocking out the distractions of everyday life, you can pay attention to the details on a higher level. You can see further, and clearer. You’ll be able to read the clouds and the terrain will paint another picture. Zoom into the flora in our backcountry, and see the invisible roads Inuit have been taking for ages gone by.

Audio mode:

Listen to the sound of silence. Shield out the pings, beeps and dings from your everyday life by guiding you to a place where it doesn’t exist. When all things stop, you will not only hear, but feel the mighty sprout of a whale, or the cracking of an iceberg – all the way to your bones.

Ajunngilaq mode:

Ajunngilaq is as Greenlandic as it gets. This versatile phrase, often meaning ‘it’s all going to be alright’ or ‘don’t worry,’ reflects the laid-back, resilient mindset of the people. Here, nature is in charge. With weather that can be unpredictable and fierce, we adapt and embrace change. Instead of getting frustrated, we find joy in the unexpected and make the most of every situation.

FAQ

What are inuit snow goggles?

Inuit snow goggles, known as iggaak in the Inuktitut language, were crafted from natural materials like bone and wood to protect against snow blindness by reducing glare from the Arctic sun.

They allowed the Inuit to remain focused and fully in tune with their surroundings, embracing the harshness of their environment with clarity and resilience. Today, these ancient iggaak represent more than survival – they symbolize a way of seeing the world through a sharp, intentional lens. By taking inspiration from this timeless tool, we can learn to block out modern distractions, slow down, and embrace the moment, just as the Inuit did.

What are Greenland Goggles 2.0

Greenland Goggles 2.0 is a metaphorical tool designed to help you block out modern distractions and experience the world with heightened awareness, inspired by the Inuit’s traditional snow goggles. It encourages you to embrace change, focus on the present, and connect deeply with Greenland’s landscapes and culture through visual, auditory, and mindset-based “modes.

What does Ajunngilaq mean?

“Ajunngilaq” generally means “it’s okay,” “it’s fine,” or that something is good. In this context, it reflects a mindset similar to the Eastern philosophy of Zen – a calm acceptance that everything will work out. Even if our plans are disrupted, we will find a way forward.