ETHICALLY CORRECT SHOPPING SPREE

You can go on a shopping spree in Greenlandic designer clothes with a clear conscience. Greenlandic sealskin is exempt from the EU ban on sealskin. The animals live in freedom until the day they’re shot. They’re shot for their meat; the sealskin is always secondary. It’s therefore ethically correct to buy sealskin products from Greenland.

BIBI CHEMNITZ

Born in Nuuk and an upbringing in a number of cities on the west coast of Greenland. Greenland has today a vital role in BIBI CHEMNITZ’ design.

She mixes Greenlandic traditions and motifs with Scandinavian coolness and urban life, to create a truly unique and easily recognizable look. From Nuuk, Sisimiut and Aasiaat to Tokyo, Hong Kong and Berlin you can buy the cool creations from BIBI CHEMNITZ.

Comfort, coolness and creativity is the cornerstone behind BIBI CHEMNITZ design.

ISAKSEN DESIGN

Mother and daughter, Rita and Nickie Isaksen, were both born in Greenland.

In 2002 they set up Isaksen Design, which focuses on comfort, functionality and sustainability. Black, white and red are themes in all their collections, most recently Great Greenland’s 2012 series.

These three colours have great significance in the Greenlandic spirit world: Black represents the spirit world itself, white represents the bones of ancestors and red is the blood of life.

ELSE LENNERT

Else Najattaa Lennert grew up in Sisimiut. Her mother sewed clothes of the skins that her father flayed from the seals he hunted.

Her mother sewed everything by hand – and this fascinated Else so much that today she makes her living as a designer. She’s proud of combining her country’s sealskin with other types of material.

As she says, sealskin was once essential for life – today it’s a mark of quality of life.